Los Cabos, Mexico (November 10, 2014)- Solmar Hotels & Resorts announced today the launch of a new social media campaign aimed at recognizing its incredible staff. Titled “I Got This” the campaign will be hosted primarily on Solmar’s Facebook page and will highlight several Solmar employees each week, with information on how they handle their roles with pride and enthusiasm, regardless of the obstacle before them, using the hashtag #IGotThis.
Inspiration for the campaign came from the unwavering spirit and dedication of the entire Solmar staff following Hurricane Odile, which struck the destination in September. Despite significant damage to many of their own homes, the Solmar staff worked around the clock to ensure that all five properties were back up and running less than a month after the storm, ready to welcome back guests with open arms.
The campaign aims to recognize these key staffers but also showcase the fact that each day, they go above and beyond for guests; performing tasks and duties that appear to be ordinary but are in fact, extraordinary. The campaign also encourages consumer engagement as guests and followers of Solmar’s Facebook page will be asked to “Like” their favorite staff member’s photo. The top three employees with the most “Likes” will be rewarded with tickets to some of Cabo’s most popular attractions, such as the Outback Camel Safari & Outdoor Ziplines from Cabo Adventures and a Sunset Cruise on the Buccaneer Queen.
“The value of a brand is determined by the quality of their employees”, says Ricardo Orozco, Managing Director of Solmar Hotels & Resorts. “We at Solmar Hotels & Resorts have an amazing staff and we wish to show them our appreciation through this initiative. The last month has been challenging but the spirit of Los Cabos and the Solmar employees have truly been an inspiration.“
The campaign will continue through December. For more information on Solmar Hotels & Resorts visit www.solmar.com.