Los Cabos,
Mexico (November 10, 2014)- Solmar
Hotels & Resorts
announced today the launch of a new social media campaign aimed at recognizing
its incredible staff. Titled “I Got This” the campaign will be hosted primarily
on Solmar’s Facebook page and will highlight several Solmar employees each
week, with information on how they handle their roles with pride and
enthusiasm, regardless of the obstacle before them, using the hashtag
#IGotThis.
Inspiration for the campaign came from
the unwavering spirit and dedication of the entire Solmar staff following
Hurricane Odile, which struck the destination in September. Despite significant
damage to many of their own homes, the Solmar staff worked around the clock to
ensure that all five properties were back up and running less than a month
after the storm, ready to welcome back guests with open arms.
The campaign aims to recognize these key
staffers but also showcase the fact that each day, they go above and beyond for
guests; performing tasks and duties that appear to be ordinary but are in fact,
extraordinary. The campaign also encourages
consumer engagement as guests and followers of Solmar’s Facebook page will be asked to “Like”
their favorite staff member’s photo. The top three employees with the most
“Likes” will be rewarded with tickets to some of Cabo’s most popular
attractions, such as the Outback Camel Safari & Outdoor Ziplines from Cabo
Adventures and a Sunset Cruise on the Buccaneer Queen. 
“The value of a brand is determined by the
quality of their employees”, says Ricardo Orozco, Managing Director of Solmar
Hotels & Resorts. “We at Solmar Hotels & Resorts have an amazing staff
and we wish to show them our appreciation through this initiative. The last
month has been challenging but the spirit of Los Cabos and the Solmar employees
have truly been an inspiration.“
The campaign will continue through December.
For more information on Solmar Hotels & Resorts visit www.solmar.com.
No comments:
Post a Comment